Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design an amazing website Squarespace and use it to attract all kinds of clients. The question is, what are you selling?
Print-on-demand services make it quick and easy to create a creative collection for your brand. With print-on-demand, you get all the benefits of a dropshipping business strategy, including not having to hold your own inventory, or manage fulfillment yourself. At the same time, you can also set yourself apart from other companies by adding your own unique flare to your designs.
Today, we'll be covering adding POD functionality to your Squarespace environment so you can start selling more products.
What is print-on-demand?
Before we cover the basics of how to sell print-on-demand products at Squarespace, let's cover what a print-on-demand store is all about. Essentially, print-on-demand is similar to dropshipping in that it allows you to collaborate with other manufacturers or creators to sell products without having to stock the items yourself.
Every item is created "on demand," so you don't pay anything until a customer places an order with your business. For example, if a customer buys a branded shirt for your business, the POD company will only start printing after the order is placed. This helps reduce your risk of paying for unsold shares.
The biggest advantage of print-on-demand over standard dropshipping strategies is whether you can create a unique line of products that no one else can sell. Not only do you sell the same items as everyone else - you also own something unique. You can even give clients the opportunity to make their own personalized designs.
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Sold by POD Squarespace
Squarespace is one of the most popular website building solutions on the market today, especially for creative professionals. With this service, you can design beautiful, high-quality websites without spending a fortune on creative themes. Squarespace email list also provides many valuable tools to help you sell online, such as inventory tracking and order management.
For print-on-demand purposes, Squarespace is also flexible enough to handle integrations and extensions. Squarespace prints on demand before you choose which tool to use, however, it's worth planning. Here are some steps to help you get started:
1. Pick a Niche
First, you need to decide what kind of product you want to sell and to which audience. While it's technically possible to sell a variety of products through print-on-demand, it's often best to start small, with a range of clothing and accessories or homewares.
Think about what your customers are most likely to want to buy from a business like yours. Knowing what you want to sell should also help you figure out which POD you want to use to expand Squarespace. While many POD solutions offer a wide range of products, some are more likely to offer certain things like jewelry or accessories.
2. Know your budget
Knowing your budget will help you sell print-on-demand with Squarespace. First, it's a great way to know how much you can sell and what profit margins you need to use to break even. It's also helpful when planning what kind of designs you'll use in your product.
For example, some print-on-demand companies charge more for the front and back of T-shirts. When planning your budget, you also need to consider the price Squarespace pays each month. There are no free plans here, eCommerce plans start at $18 per month.
Your monthly dropshipping app also comes into play in some cases. Some print-on-demand solutions, like Printful , don't charge you anything until your order starts going through. Alternatively, Sprocket offers you a monthly plan that you need to add to your budget considerations.
3. Get or create your design
Perhaps most importantly, successful print-on-demand through Squarespace will require you to create a range of beautiful designs for your items. While in some cases you can give your clients the option of customizing the project themselves, it's a good idea to start with at least some design so you can make your product stand out.
You can create your own designs, making sure to stay away from any trademark or copyright issues. Alternatively, you might consider contacting creatives and artists to do some work for you. If you are not particularly artistic, this is a good option.
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Create your Squarespace Site
Once you've done some initial preparation for your print-on-demand Squarespace store, the next step is to design your Squarespace website. The good news is that it's very simple. Squarespace makes it super easy to choose a stunning website design and customize it to suit your needs.
create squarespace account
After creating an account with Squarespace, log in and click the "Get Started" button in the upper right corner of the page. You'll be sent directly to the template selection page, where you can sort the options based on things like niche. Squarespace is known for its attractive range of templates. While you don't get as many options from other store builders, most of them look great.
You can use the preview option to check how your site will look from a visitor's perspective. Once you choose a template you like, you can customize it to fit your brand. Squarespace has a handy introductory guide to help with this initial process, which also covers the basics of editing a website. You can control all the main elements of your website, such as pages and color schemes, on the left side of the editor page. If you click Options in the sidebar, you will open a submenu where you can explore other options. To add content and images to your website, click the "Edit" button in the upper left corner and you will be able to interact with the elements on the page.
Keep in mind that eCommerce features appear in their own separate section, Squarespace, in the Commerce tab. You'll be able to click on it to explore things like "How to Ship Your Products" and "Add Products for Sale."
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Connect to a print-on-demand company
Once you have your Squarespace website, the next step is to build your POD integration. You can access inventory management and fulfillment from POD companies using a variety of tools. Remember, POD companies will simplify a lot of your job running your Squarespace by allowing you to design many different creative products to sell without the stress of fulfillment.
The print-on-demand service will also handle dropshipping, so you can avoid dealing with the "shipping" section of the Squarespace website. Integrations with POD providers automatically start the fulfillment process when a customer buys an item in your store. The POD service will then handle the packing and shipping order for you.
Some of your options for Squarespace print-on-demand sales include:
Printful
One of the most popular POD services, Printful provides a convenient way to easily sell a wide variety of products. Printful manages inventory, product production and shipping for you at zero upfront cost. You only pay when you make a sale. With a variety of fulfillment centers around the world to choose from, Pointful can help you build an immersive global brand with high-quality products that customers will love.
Redbubble
Redbubble is a great option if you want to expand your sales strategy by offering items across a range of platforms at the same time. You can sell your products through RedBubble, creating a great range of products with over 70 options to choose from. With Redbubble, all printing and fulfillment is handled for you, and you also get the extra support of customer service. Redbubble offers free returns, exchanges, and more. You can even get a money-back guarantee if your product doesn't meet the requirements.
Try-Shopify
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Prints is a slightly different POD company, Printful, that specializes in professional photo printing and art, while Printful offers a wider range of products. When you connect your store to Printique, you get state-of-the-art printing technology and an abundance of high-quality materials for production. Printique prints products to order, handles inventory, and does most of the work for you, just like Printful. You can use this service to focus on the creative part of running your store.
Product 38
Item 38 is another popular product that sells POD solutions through Squarespace. This company syncs your POD with Squarespace and your Squarespace account automatically, so you can focus on building your business. Once the order has passed through your Squarespace store, the Merch38 team will immediately manufacture and ship the item to get the item to your customer o