For example, only 46% of sales reps receive data-driven insights into customers' willingness to buy. But 85% of these employees say that they can work much more effectively with this. And only 34% of sales reps get notifications for key actions to move forward on an opportunity, while 85% of this group say it increases their effectiveness. How do you balance human skills and data insights across the sales funnel? The purpose of your sales funnel is to convert prospects into customers – unlike a sales pipeline, which is for generating opportunities and deals. This is a small but important difference.
The sales funnel is all about people – a nuance we should not forget as we focus more and more on data. As the State of Sales survey indicates, salespeople consider a combination of human skills and data-driven insights essential to convert prospects into customers. The ability to listen Israel phone number list is therefore considered by 78% of respondents to be an important element for closing deals. But sales reps also need to have industry knowledge (74%), be trustworthy (74%), and understand prospects' business needs (73%). Other important factors – such as approaching prospects at the right time (76%) – are not always possible without using data-driven tools.
For more insight into the sales funnel, check out the State of Sales report, which is based on a global survey of 2,900 sales professionals. 29/09/2021 BY TRACY EILER How to target the right accounts and other ABM insights from a CMO IN CUSTOMER ENGAGEMENT , MARKETING , PARDOT , MARKETING CLOUD , ACCOUNT-BASED MARKETING , B2B MARKETING , LEAD GENERATION How to target the right accounts and other ABM insights from a CMO Don't want to miss anything? and stay informed of the latest content! When I joined InsideView five years ago, we were a single-product company selling only to SMBs. But as we expanded our software-as-a-service platform and established an enterprise sales team, we faced a new challenge.